A Gamified Experience for Park Visitors

Client: GoStrive is a company that promotes health and wellness through innovative technology solutions. Their mobile and web apps are designed to help health and wellness organizations strengthen their relationships with members and clients.

Challenge: Park agencies across the U.S. sought innovative ways to enrich the visitor experience and boost retention. GoStrive addressed this need by creating a smartphone app that incorporates gamification through BLE iBeacon technology, enabling users to interact dynamically with their surroundings. The goal was to engage visitors in enjoyable activities via the mobile app.

Solution: SSI developed the StriveOn mobile app to deliver a gamified experience for park visitors. The app features:

• Scavenger Hunts: Interactive quests that guide users to various locations in the park, rewarding them with points for correct answers.
• Context-Aware Trails: Notifications that inform users when they reach specific stations along designated trails.

The app utilizes BLE Beacons, based on Apple’s iBeacon format, to detect user proximity to points of interest within the park. Integrated with Contentful APIs for content management and Map APIs for navigation, StriveOn ensures users are consistently updated on their location and directions to nearby stations.