Client: The client operates a web application designed for Amazon vendors to efficiently publish online catalogs, manage inventory, and monitor ad campaigns. The platform supports leading consumer brands executing effective advertising, social media, search, sales, and supply chain strategies, driving notable e-commerce and omnichannel success.
Challenge: The client’s need for efficient operations grew as it expanded its services to more vendors. Handling extensive product portfolios and performing routine tasks like downloading, analyzing, and sorting data made campaign management increasingly complex and time-consuming. These manual, repetitive processes hindered the client’s ability to scale operations and grow its business.
Solution: SSI conducted a comprehensive audit of the client’s workflows and developed a platform to automate their business processes. The new system enhances speed, accuracy, and efficiency, providing data insights for timely, informed decision-making. The platform automates dynamic campaign management, keyword identification, and streamlines overall operations.
Result: The client’s growth after the platform launch was significant. They were able to onboard larger clients and manage multiple campaigns simultaneously. Automating operations and business intelligence led to substantial improvements in efficiency and scalability.
