Client: Lime Brokerage is a premier financial services firm specializing in advanced trading technologies for automated traders and institutions. Lime’s unique high-volume electronic trading solutions enable clients to trade efficiently and discreetly across various market venues, setting it apart in the industry.
Challenge: Lime’s flagship product, Strategy Studio, is a high-performance trading engine designed for implementing, testing, and deploying algorithmic trading strategies. Despite its robust capabilities and user-friendly design, the product’s user base remained limited. Lime sought to enhance Strategy Studio’s visual appeal and intuitiveness while maintaining its high-performance standards.
Solution: Engineers at SSI redesigned the application by migrating it to the Microsoft Windows Presentation Framework, which offers advanced usability features and rich graphics. Enhancements were made on the back end by developing sophisticated logic functions and integrating the platform with financial exchanges to enable ultra-low latency trading. A comprehensive risk management solution, encompassing both front-end and back-end components, was designed to bolster the platform’s capabilities.
Result: The collaboration with SSI was a resounding success, leading to a transformative enhancement of Strategy Studio. This overhaul significantly boosted its intuitiveness and functionality and set the product apart in the marketplace, accelerating client acquisition and contributing to a substantial increase in market share. Consequently, Lime experienced elevated customer satisfaction and strengthened its position as a market leader.
